9 Reasons to List Your Home this Winter

You’ve heard it many times.  “The purchase of a home is one of the most important decisions you’ll make in your lifetime.”  Selling a home is equally important – getting the most out of your investment.  Understand the timing in the market based on these facts……….. 

Marceta Claypool Realtor, CRS, GRI, ELP Property Pros 712.541.5118
Marceta Claypool
Realtor, CRS, GRI, ELP
Property Pros

1.  Inventory of Competition is Lower

Your home stands out better with less to choose from.  Your odds of selling may actually go UP during this time of the year.  Many people have the misconception just like you…. And don’t understand that there will be a FLOOD of new listings on the market in the spring that can cause you to get “lost in the crowd”.  Listing now means more serious buyers per home for sale.

2.  Only The Serious Buyers Are Out In The Fall/Winter

Fewer may be looking but you are more likely to get a contract from those who do come through!  Think about how fantastic it will be to have this all finished when others are just getting started!

3.  Houses Feel More like Homes

When you come in from the cold weather, this cozy feeling causes emotions in a Buyer you can’t get other times of the year.  “Home Sweet Home’ is never sweeter than now!

4.  Online Searches Go Way Up

People stay at home more in colder weather and with today’s technology and my expertise in marketing your home online, the chances you get are improved.

5.  Buyers Pay More

Buyers may pay closer to full price closer to the end of the year than any other time, as they are often buying under a deadline.  They have less time to negotiate and less inventory to choose from…..giving you the BEST PRICE. Research from NAR backs this up.

6.  Buyers Take More Time During the Winter

This increases your buyer traffic during normal business hours vs. showings during your evenings and weekends.

7.  Buyers At This Time have An “Urgency Factor”

Many employers want new hires to start within a month, so they can’t wait to buy your home.  If you don’t list until spring, you might miss out on those buyers.  They can’t buy yours if it’s not for sale.

8.  Late Occupancies Are Not Uncommon

Some buyers don’t have to occupy the home right away, allowing you a real win-win.  They win with lower interest rates now, and you could negotiate your move for later.

9.  Decreased Demand

Decreased demand on lenders, appraisers, home inspectors, movers and other vendors during this time means your escrow processing time will be smoother and easier than other busier times of the year.  The bottom line is that if your home isn’t available, you may miss YOUR perfect buyer.  If you know you want to sell, don’t wait.

key in the front door

Why delay? Call today to take the first step toward your next dream home!


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